This year has seen a huge rise in the consumer healthcare market, with more and more people taking an active role in their health, whether it be through monitoring physical activity with wearables, or following a more natural diet such as paleo. 2016 was an exciting year for health trends and we expect 2017 to be even more so. Here are some of our trend predictions.
- Biohacking, data tracking, optimising – we now measure what’s going on on the inside.
We’ve all tracked our calories, our steps and our sleep patterns, now we are tracking what’s going on inside our bodies with easy-to-use blood tests which give laboratory results straight to your PC or mobile device. Since Medichecks launched its online dashboard to help customers visualise their results we’ve seen a huge increase in people monitoring their health on a regular basis. From athletes wanting to optimise their performance, to women wanting to understand their fertility, to everyday people wanting to be the best they can be, the biohacking trend is set to be even bigger in 2017.
Monitor your health today with an Essential Blood Test.
- Your doctor in your pocket – new online medical services revolutionise the way we manage our health.
The consumer healthcare market is set to grow rapidly due to the proliferation of online services which offer convenience, affordability and discretion. Even in the recent past, the image of a private doctor was of an expensively furnished Harley Street waiting room with eye-watering charges. Nowadays a private doctor is on your mobile at a fraction of the cost. With prescriptions delivered to your door and blood tests results delivered direct to you, you can get a consultation, diagnosis and treatment without leaving the comfort of your own home. Perfect for busy people who want answers now.
- Plant power – move to plant-based diets gathers momentum.
Since we created our Essential Diet Check in 2016, we’ve seen a noticeable trend for more and more people adopting plant-based diets and wanting to monitor the effects on their blood biomarkers. As Pret’s vegetarian and vegan only outlet in Soho becomes a permanent fixture after a successful trial, and Marks and Spencer add vegan options to their food offering from January, eating plant-based is set to be huge in 2017.
- Standing not sitting
With the Government curbing tax benefits, like salary sacrifice schemes for gym membership, companies are going to have to think of new ways to incentivise employees to be fitter. We think that one of those ways is by introducing standing desks. Already a fixture in Silicon Valley, we don’t think it will be long before UK companies wake up to the health benefits of keeping their employees on their feet. With benefits like better posture and fewer back problems, more calories burned and improved blood sugar control, we think 2017 will be a year when more and more companies move to standing desks.
- Going sober
Whether its Dry January or Go Sober for October, more and more people are giving up alcohol for weeks at a time. And for some, the improvements in their mood, their sleep, their weight and their general wellbeing (as well as reducing health risks like cancer) are so great that they decide to make going sober permanent. With alcohol free bars popping up in fashionable districts of London, and trendy brewers like Brew Dog creating very low alcohol ale, going sober is not such a socially isolating experience. We expect more people to go sober in 2017.
Assess your liver health with our Liver Check.
- Time away from food
Breakfast was good, now it seems breakfast is bad (or rather, not optimal). Like many things in the world of diet and health, conventional thinking is being turned on its head. The benefits of fasting are well known especially since the publication of the 5:2 diet, but now it seems that the benefits can be had by a mini-fast every day. Rather than eating 5 small meals a day to keep our blood sugar stable, eating in a window of 8 hours, and being away from food for the rest of the day is much better for keeping blood sugar low. We think that breakfast will be out of fashion in 2017.
Dance our way to fitness
In recent years, exercise has been hard-core, from military-style workouts to HIT taking centre stage, but now it seems that we want a bit more fun with our fitness, with old style 80’s aerobics, ballet barre and dance classes making a come-back in our gyms. Exercising to the beat makes us work harder but with less perceived effort, and nothing lifts mood better than dancing. We predict that 2017 will be the year we get our exercise groove back.
Many of us will be starting our health and fitness journeys in the new year, and with these exciting trends just around the corner, it will be easier than ever to achieve our health goals. We predict 2017 will be the year to take control of our health!